Raised in Vancouver, BC, PRIZM (real name: Kevin Chung) always stood apart from the crowd. Being a quick learner in and out of the class room, he was always a careful observer of his surroundings and quickly developed a dispassionate eye for the world, displaying remarkable maturity from a young age.

A strong-minded individual who took pride in his independence, Kevin first embarked on his journey to discovery with self-expression through poetry at age 15, often risking solitude in order to challenge the social constructs he was being led to believe in. Upon entering open mics and poetry readings around the city, hee was instantly drawn to the art and set out to master his craft.

In March 2003, "Night Writer" (produced by D-Rec of the local Profoundations Crew) was released as PRIZM's debut track. Choosing the moniker to represent his vision to be a "medium that changes perspectives," PRIZM would go on to record over sixty original songs in the following eight months with the likes of DJ Craig Rip, Mr. Shebib, Clokwork, Decline of Internal Affairs, Fear of Bomb Shelta, Aresem, D-Rec and Sydafek of Profoundations Crew, and many others.

Anxious to be heard, the then-17-year-old PRIZM released his debut album, "This is Now," in December 2003 to mild commercial success in the city as well as positive feedback from national magazines, papers, and websites alike. Not one to rest on his laurels, PRIZM then released his first promotional complation "One: The Original Mixtape" as a follow-up in April, 2004 - making a controversial statement against the stagnant mixtape scene in Canada with all-original content in between albums.

Before long, PRIZM returned hungrier than ever with his sophomore full-length, "Surfacing." A tribute to his impressive work ethic and dedication to continued progression, PRIZM's play-no-games, spit-no-gimmicks mentality on the mic shone through, garnering high praise from several publications and selling out of its initial press in less than two months from its June 04 release date.

With "Soliloquy," Prizm starts 2005 with a bang. Having made quite a mark over the past year, it's clear that Prizm isn't wasting any time to establish himself as one of the premiere emcee/producers in the country. With diverse production from Johnik, Terrorist, D-Rec, Jewbei, and, more than ever, himself, the album looks to be Prizm's most complete opus to date as highlights range from infectious b-boy anthems to touching slow jams to rugged punch-line driven raps.
(Available in Vancouver, Toronto, Calgary, and Saskatoon on May 16th, 2005)

While it's still early in the game for the ever-confident lyricist, his tracks have already received numerous spins on over 125 independent radio stations across North America and Europe. In the coming months, look for Prizm as he grinds relentlessly on the local scene to promote his album and upcoming releases, and continues to improve on his technical skills. In addition, Prizm will be appearing on several compilations (Exit Stance - Sweden, Movementality 2 - US, Yellow Slumz - US, Mumbleshiphop II - Canada) later this year.

*last updated January 30th, 2005