Spotlight on Prizm [April, 2004]
written by Jason Jung for Youthink Magazine

Who is Prizm? He’s Vancouver’s own Kevin Chung. He has created well over 200 original instrumentals ranging from jazz to hip-hop. At the young age of 17, this budding rapper/producer is making a name for himself after selling more than 60 of his original compositions to independent artists and national record labels. Saying he has achieved a lot in his young career is an understatement, and it looks like he’s going to add more accomplishments to his impressive repertoire.

A few years ago, Kevin had no idea he would be a rapping in front of enthusiastic crowds. The idea of becoming a rap artist was suggested by a close friend who was quite aware of his unique gift in poetry and music. Kevin agreed to his friend’s suggestion and participated in a concert event. This experience gave Kevin the inspiration to stick with rap. Also, the thrill of performing was quite rewarding for him.

Prizm, who has been rapping for more than a year, has performed in numerous concerts. He enjoys the live atmosphere and raw energy that leaves his listener’s body. "A lot of times you’ll get an audience that’s really hyped, but I prefer it if the crowd calms down and listens…I love it when people are listening to my lyrics," says Prizm.

Determined to release a debut album, Prizm ignored doubters and pursued his dreams. "In December, I remember releasing a CD and everyone thought I was crazy," says Prizm, "but that didn’t matter to me."

If you’re interested in further information about Prizm, make sure to check out his website at http://www.emceeprizm.com. His second solo LP, "Surfacing", will be available in stores on June 15th, 2004. Prizm is quite excited with his second upcoming album and wants his fans to check it out as he claims it’s much much better than his debut CD.

WRITTEN BY JASON JUNG